In a hyper-connected world, companies ignore customers at their peril. Hence, the explosion of technologies that promise the clearest path to customers’ hearts and minds. The reasoning goes if we let companies into our world a little more, we’ll get more of the products and services we want, the way we want them.

I was thinking about this the other day as I attempted to pare down my collection of customer loyalty offerings in my bloated wallet and on my cluttered mobile devices. Trying to figure out what to keep and what to toss, I came to one conclusion. Customer focus has nothing to do with loyalty programs and special offers per se. Amazing customer service is about how you make the customer feel, the experience they have.

All the special deals in the world cannot make up for an experience that makes the customer feel unimportant. My message to people and every other company out there is this: refocus on what really matters to customers. Give your employees the advanced technologies they need to pay off on the real time promise. Then train them on how to treat customers so they feel like they’re the most important people in the world. Because they are.

There are hundreds of different limousines in Victoria, but our customer service excels far more above and beyond the norm. You will never feel unloved with us or just a number, we care about every single person who steps foot into our limousine. That’s how we roll….